We are reviewing our client segmentation, and trying to decide what we name the segments, could i ask what you call your client segments?
A, AA and AAA. A being transactional only (non-MiFID), Not very imaginative but we don't use them in front of clients and don't (currently) have different charging structures for them.
Serious about retirement
Glidepath into retirement
And then we sub-segment based on experience, net worth, needs e.t.c.
We're currently looking at the same. I'm favoring something like yours at present @AndyRichards
I've been looking at some of the outputs from providers on this - Royal London's looks good. I'll dig it out if anyone would like to see it.
Just two for us. We are called Blue Wealth so went with:
Charging structures different for each of them. We were going to go with something like Light/Lite Blue for second tier but didn't want it to sound like its a lighter service or seen as a negative. The Blueprint works well for us as every client on this level gets a comprehensive financial plan (we use Voyant) and we call this their 'Blueprint'.